Blog

Keep up-to-date with the latest in marketing and compliance.


Gamification in EDU Contact Centers: Agent Leaderboards

Games have been an integral part of life throughout history as a way to pass the time in an entertaining, engaging and rewarding way. So, what if we took those same game elements and placed a similar structure around tasks to drive desired behavior? Could work become “fun”? Engaging? Drive […]

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Higher Ed Growth Co-founders Named to Sun Devil 100 Class of 2018

Tempe, Ariz. – April 25, 2018 – Two co-founders of Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, were named to the “Sun Devil 100 Class of 2018.” The Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead innovative businesses across […]

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Higher Ed Growth Supports Scholarships for Phoenix Nursing Students

Tempe, Ariz. – April 17, 2018 – Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, donated funds to the East Valley chapter of Forty & Eight, Arizona Voiture 1466, which directly contributed to 10 scholarships for Phoenix nursing students in the local community. Forty & Eight began in […]

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LeadsCon 2018: The 5 Top Trends

By Joe Laskowski At Higher Ed Growth (HEG), we always look forward to the month of March because it means connecting with industry leaders at LeadsCon 2018 in Las Vegas. As a longstanding sponsor and presenter, HEG enjoys taking part in meaningful conversations around trends and the future of lead […]

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CallMiner: Common Call Center Compliance Issues

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Call centers are constantly under pressure from regulatory compliance concerns. With a variety of regulations impacting call center operations across many verticals, and those regulations frequently in a state of flux, it can be challenging to stay on top of the […]

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Infographic: 2017 Higher Ed Enrollment Trends

Enrollment is one of the first stages of the postsecondary student lifecycle. And it’s an important one. Enrollments are an indicator of future student outcomes and institutional success. For schools to best predict future trends and better meet growing student needs, they must have data. Enrollment data holds a lot […]

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Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

     Higher Ed Growth Separates Into Two Companies, Introduces Maximizer The higher education firm builds new entity upon its EDU call center and lead generation technology TEMPE, AZ – January 18, 2018 – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into […]

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HEG Is a 2017 Phoenix Best Place to Work for Third Consecutive Year

    TEMPE, Ariz. (Dec. 12, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named as a 2017 Phoenix Best Place to Work by the Phoenix Business Journal. Determined entirely by employee feedback, HEG was ranked #21 amongst Arizona businesses with up to 49 team members. This […]

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CECU: Promoting Student Success in Higher Education

By Career.org Making sure our students have the resources and support they need to succeed in their postsecondary education pursuits is an issue of paramount concern. Steve Gunderson, CECU president and CEO, and Joe Laskowski, managing partner and chief marketing officer at Higher Ed Growth, discussed this issue and how […]

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CallMiner: Top Mistake When Purchasing Speech Analytics Software

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Purchasing speech analytics software is a major investment for both enterprises and SMBs alike. Like all major technology investments, purchasing speech analytics software comes with a bit of pre-planning and analysis. You need to determine how your company can best leverage […]

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