Blog

Keep up-to-date with the latest in marketing and compliance.


Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

     Higher Ed Growth Separates Into Two Companies, Introduces Maximizer The higher education firm builds new entity upon its EDU call center and lead generation technology TEMPE, AZ – January 18, 2018 – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into […]

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HEG Is a 2017 Phoenix Best Place to Work for Third Consecutive Year

    TEMPE, Ariz. (Dec. 12, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named as a 2017 Phoenix Best Place to Work by the Phoenix Business Journal. Determined entirely by employee feedback, HEG was ranked #21 amongst Arizona businesses with up to 49 team members. This […]

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CECU: Promoting Student Success in Higher Education

By Career.org Making sure our students have the resources and support they need to succeed in their postsecondary education pursuits is an issue of paramount concern. Steve Gunderson, CECU president and CEO, and Joe Laskowski, managing partner and chief marketing officer at Higher Ed Growth, discussed this issue and how […]

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CallMiner: Top Mistake When Purchasing Speech Analytics Software

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Purchasing speech analytics software is a major investment for both enterprises and SMBs alike. Like all major technology investments, purchasing speech analytics software comes with a bit of pre-planning and analysis. You need to determine how your company can best leverage […]

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CallMiner: #1 Problem for Call Center QA & Monitoring Teams

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Call center QA and monitoring teams are responsible for ensuring the quality of interactions between call center representatives and consumers. It goes without saying that this is an incredibly complex undertaking, particularly in large organizations with thousands of call center agents […]

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The Forever GI Bill: What Lead Buyers Need to Know

By Joe Laskowski A new bi-partisan bill has passed the House and Senate with flying colors. And they just so happen to be red, white and blue. The Post-9/11 GI Bill is changing. It will soon be known as the Harry W. Colmery Veterans Education Assistance Act of 2017 — […]

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CallMiner: Ways to Boost Contact Center Efficiency

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Most call centers struggle with efficiency at one time or another. And because efficiency is directly tied to minimizing overhead costs in the call center, it’s a prominent challenge. Coping with unanticipated upticks in demand, staff turnover, and other common challenges […]

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LeadsCouncil News: Support for FTC Lead Generation Ruling

Higher Ed Growth has a steadfast commitment to marketing compliance. In addition to providing total transparency to our partners and more, we believe it’s important to share the latest news and best practices for navigating the changing regulatory environment. Last week’s Federal Trade Commission decision in a performance marketing case […]

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CallMiner: Getting Started with Customer Journey Mapping

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Customer journey mapping is an important step in gaining an understanding of how your prospects and customers interact with your company from the initial contact to engagement, purchase, and beyond. But in the age of digital media, there are myriad channels […]

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