Infographic: A High-Level Look at CCPA Version 2

CCPA Version 2
We take a look at the latest CCPA Version 2 guidance and its impact on marketing compliance.

By Joe Laskowski

The California Consumer Privacy Act (CCPA) is the latest piece of legislation presenting challenges and opportunities for performance marketers in 2020. In January, the new rules went into effect. In early February, the California Attorney General Office (AGO) issued revised proposed regulations (Version 2) to further communicate expectations and market guidelines.

At a high level, here are some of the CCPA Version 2 clarifications for performance marketers. At LeadsCon 2020, we’ll be exploring this topic in further detail in the Predictive Analytics & Privacy panel . Click to enlarge the infographic below.

CCPA Version 2 Inquir Infographic