Higher Ed Growth Announces Rebrand to Inquir, Introduces New Parent Company HEG Digital
The former EDU-based company expands to include verticals outside of higher education
TEMPE, AZ – September 5, 2019 – Higher Ed Growth, a full-service marketing agency, today announced the business’ rebrand to Inquir. The company also announced the creation of new parent company, HEG Digital.
This announcement comes shortly after the recent rebranding of sister companies MatchMaximizer and Digital Call Solutions. With each of these changes, HEG Digital is continuing to expand and grow its companies to offer unparalleled performance marketing, lead generation software solutions, call center services and compliance monitoring. The company aims to offer these products across a wider range of industries while continuing to provide best-in-class services.
“HEG Digital and Inquir have been in the works for some time now, and we are very excited to finally be making this announcement,” said Joe Laskowski, Managing Partner of HEG Digital. “We have been steadily expanding our services in order to maintain our growth and we felt it was best to rebrand to be able to fully encompass this vertical agnostic expansion. By rebranding to Inquir and creating HEG Digital as a parent to all of our entities, we will be able to better diversify our expertise into areas that provide the greatest opportunity for our continued growth.”
In January, the company acquired equity share in CalmCircle, a stress and sleep management platform, in order to enhance its services for both education and corporate partners. The acquisition of CalmCircle poised HEG Digital for expansion into industries outside of higher education and equipped them with the ability to offer more global services to their partners.
The new parent company HEG Digital will be comprised of Inquir, MatchMaximizer, Digital Call Solutions and CalmCircle. MatchMaximizer, Digital Call Solutions and CalmCircle will continue to deliver the same comprehensive services and products under HEG Digital. Inquir will offer the same full-service marketing and lead generation, however, will now be expanding its expertise to encompass multiple verticals.
Awards and Nominations
Highlighting their industry-leading marketing, Higher Ed Growth received the 2018 LeadsCouncil Excellence in Marketing Services Award earlier this year during LeadsCon 2019. Selected from a pool of hundreds of nominees, this award showcases a company’s ability to provide superior work within the marketing and lead generation industry. HEG was also nominated for Excellence in Lead Generation Services, Excellence in Call Center Services and Excellence in Customer Service.
Inquir, formerly Higher Ed Growth, specializes in cross-platform media campaigns that provide high-quality, high-intent leads across different verticals including education, healthcare, loans, legal, home services and more. The Inquir team is comprised of experienced media professionals and is focused on generating qualified prospects and sales through tailored campaigns that meet unique business needs and objectives.
To learn more about the services and solutions Inquir offers, visit www.inquir.com.
About HEG Digital
HEG Digital is an all-in-one marketing and lead generation software parent company comprised of four separate business entities: Inquir, MatchMaximizer, Digital Call Solutions and CalmCircle.
To learn more about HEG Digital and its companies, visit www.hegdigital.com.